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Content Marketing
What is content in digital marketing? In simple terms, Content is any kind of information which helps us to move our prospect or lead or customer to the next stage in the Customer Value Journey (CVJ) It can be a blog post, an infographic, video, podcast, a form for collecting information, buy button or a review collection. The most important point about content is that “It should convey the right information at the right time to our prospect “. An example To get the attention of our prospect we can have a passive or active text or infographic CONTENT about our product or services. At the next stage, depending on the response we can showcase our product’s features, it’s performance through a video link CONTENT which creates more interest and trust in our product or services.
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