Content Marketing

 What is content in digital marketing?

• In simple terms, Content is any kind of information which helps us to move our prospect or lead or customer to the next stage in the Customer Value Journey (CVJ)
• It can be a blog post, an infographic, video, podcast, a form for collecting information, buy button or a review collection.
• The most important point about content is that “It should convey the right information at the right time to our prospect “.

An example

• To get the attention of our prospect we can have a passive or active text or infographic CONTENT about our product or services.
• At the next stage, depending on the response we can showcase our product’s features, it’s performance through a video link CONTENT which creates more interest and trust in our product or services.